Canada National Director
Director nacional de Canada
Directeur national du Canada
Kenneth Gerard
Directeur regionale
du Quebec
Quebec Regional Director
Sergio Franco-Soto
Mexico National Director
Director nacional de Mexico
Edie Pimentel-Montero
Directeur regionale
du L'Atantique
Atlantic Canada
Regional Director
Diane Comeau
Director regional de Quintana Roo
Patty Prieto Aspero
Administrator
Eunice Okeke
Marketing
Stephiny Okeke
productions@byota.com
Meet the BYOTA Lifestyle Team
The BYOTA Lifestyle Team isn’t just a group—it’s a global force. Fluent in multiple languages and seasoned world travelers, they live and breathe the cultures they explore. They’re not only passionate food lovers and wellness connoisseurs, but also fierce advocates for natural, high-quality spa and lifestyle products.
From directing award-winning films to rubbing shoulders with Hollywood icons, from orchestrating international film festivals to curating unforgettable cultural experiences—this team does it all. They are storytellers, tastemakers, visionaries. They are the voice behind BYOTA and the heartbeat of the lifestyle revolution.
They don’t follow trends. They set them.
With every venture—whether it's launching a fashion-forward collection, crafting immersive travel guides, or curating musical soundscapes—the BYOTA Lifestyle Team leads with purpose, passion, and authenticity. They are the dreamers who do, the creators who inspire, and the global citizens shaping what it means to live boldly, beautifully, and without borders.
CORE VALUES
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We believe in acquiring and providing experiences and discoveries for an expanded vision.
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We believe people with passion can impact lifestyles.
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We believe in being adaptable and changeable in order to evolve.
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We believe in simplicity.
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We believe, based on our mission and purpose, we can expand into the right markets.
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We believe, through diversity and uniqueness, we form an incredible collaborative team, with great respect and trust amongst each other.